I fortify things I care about at the intersection of strategy, scale, & storytelling — and am deeply invigorated by intensity, impact, and subversiveness that is purposeful. More simply put: I like making systems better, I am aggressive in my approach, and have no hesitancy to break the rules if I think it is the best route to accomplishing the desired objective with greater force.

My toolbox is holistic & multidisciplinary: I come from an extensive professional career in design strategy, where I’ve solved problems at scale for companies like Amazon & Target. I am a lifelong creative with a driving penchant for data aggregation & understanding the things that make us human. And I am obsessed with strength — in sport, in how it empowers the rest of our lives, and in how it can’t be bought; I come also with 7+ years of experience in the strength & conditioning industry.

I call NYC home, but my work is worldwide. I prefer being around people who have grit, fight for their principles, and give a shit about the way they treat others.